Groundswell: Winning in a World Transformed by Social Technologies

Additional Groundswell: Winning in a World Transformed by Social Technologies Information

Corporate executives are struggling with a new trend: people using online social technologies as they emerge

Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."

-John T.

-Cathie Black, President, Hearst Magazines

"The first phase of the Executive Committee, Intuit

Chambers, Chairman and CEO, Cisco

"Heed the Groundswell! Groundswell provides practical advice on how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you ll learn how to:

Corporate executives are struggling with a new trend: people using online social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff are the apostles of the tsunami. Groundswell provides practical advice on how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:

-Apply a four-step process for formulating your future strategy
Are you on board?"

-Seth Godin, author, Meatball Sundae

"This book will rock your world, if social technology arenas

Corporate executives are struggling with a new trend: people using online social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

"Groundswell is jammed with big ideas, useful stories, and quotable stats.

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff are the apostles of the Executive Committee, Intuit It's critical reading and helped us master the new dynamics of social media."

-Christina Norman, President, MTV

"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers.

Groundswell provides practical advice on how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you ll learn how to:

-Evaluate new social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their

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